Posted by: midwestgirl2eastcoastaddress | December 7, 2009

What’s Next Part II – The 2012 Election

My last post discussed what’s next in terms of social media and technology.   But the next question is relative to “what’s next” in social media for 2012 presidential election. The 2008 election was “The First Campaign” that involved Web 2.0 and its election-changing technology. The candidates tweeted, posted videos, and even started a website that combated the rumor mill. I believe the 2012 candidates will have to do social media better than ever before to win. Here’s what (I think) we should be looking for:

Focus on the Fundamentals (of Social Media). I expect each candidate to have an eye-catchy website with the usual features: links to their active Facebook account and Twitter feed, podcasts, donation platform, and campaign news.  This sounds obvious, but some political figures just don’t (or didn’t) do it well. The winner of the 2012 will have a state-of-the-art website and actively engage in all top social media outlets. In the words of my high school basketball coach, “In order to win, we must focus on the fundamentals.”

Ask the Crowd. If the 2012 candidates are social media smart, they will use crowd sourcing methods to win the election.  Remember: Crowdsourcing is the act of leveraging ideas from a group or a community.  How? Ask the audience what they want to see/hear about on the campaign trail. Solicit designs/ideas for campaign logos, slogans, etc.  These simple acts will help save the campaign valuable resources – both time and money. More importantly, it will give supporters (firm and those on the fence) a sense of ownership and pride in the campaign that they serve.

MMOG. This would be taking political social media efforts to the extreme, but I think we will see gaming (or MMOGs) play a part in the 2012 election. A candidate could have a website with their own campaign trail game giving players access to the candidate at rallies, press briefings, and even at inauguration.

Like it is too early to tell who the candidates will be, it’s probably too early to really predict what the world will come up with in time for the 2012 election.


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